Loyalty Program

Reward Your Passion for Sustainable Luxury

Option is more than a marketplace; it is a community of fashion enthusiasts who value originality, craftsmanship, and saving the planet. We believe that choosing pre-loved luxury is a conscious commitment to the future of fashion.


To honour that commitment, we invite you to join The Inner Circle—our loyalty program designed to reward your journey toward a more sustainable wardrobe.

How It Works

Every interaction with Option brings you closer to your next timeless piece. Whether you are browsing our latest arrivals, engaging with us on social media, or adding a treasure to your collection, you earn points that unlock exclusive rewards.


Earn Points Effortlessly:


  • Join the Community: Earn instantly when you sign up and subscribe to our newsletter.


  • Curate Daily: Receive points just for visiting our site daily.


  • Build Your Collection: Earn 5 points for every CHF 1 spent.


  • Celebrate: Let us celebrate you with a special gift on your birthday.

Ascend the Tiers

Your status at Option reflects your dedication to circular fashion. As you accumulate points, you will evolve through our ranks—unlocking permanent benefits, higher point multipliers, and exclusive discounts.


  • The Observer & Researcher

    Begin your journey. Start collecting points and redeeming them for discounts on your favourite pieces.


  • The Collector & Curator

    Refine your taste. As you build your collection, your earning power increases. Curators enjoy a 1.5x point multiplier, helping you reach your next reward faster.


  • The Archivist

    A true connoisseur. Upon reaching this tier, you unlock Free Shipping on your orders, ensuring seamless delivery of your finds.


  • The Visionary

    Leading the way. Visionaries enjoy Free Shipping, a 2x point multiplier, and an automatic 5% discount on all orders.


  • The Muse

    The ultimate status. Our most devoted members. As a Muse, you receive our highest honours: Free Express Shipping, a 3x point multiplier, and a permanent 15% discount on all orders.


Share the Vision

Sustainability is better together. Invite a friend to discover Option, and you both benefit.


  • They Get: 15% off their first purchase.


  • You Get: A 15% discount reward for helping our community grow.


Start your Journey to Muse Status

Join The Inner Circle today and get rewarded for your passion and dedication to sustainable fashion.


To join, simply press the black widget on bottom left hand side and sign up. If you're already a member log into your account.